If you're a dog breeder, you know that having a successful business means more than just finding good homes for your fur babies. You have to be able to market your business effectively in order to get the word out and attract potential customers. In this blog post, we'll go over four essential tips for marketing your dog breeding business.
1. Create a Brand
Creating an identifiable brand is essential when it comes to marketing your kennel. This can include designing a logo and using it across all of your digital platforms, creating an engaging website with helpful information about your business, and developing an overall brand identity that resonates with potential customers.
2. Create a Social Media Presence
Social media is one of the most effective ways to reach out to potential customers and build relationships with them. Platforms like Facebook, Instagram, and Tiktok are great for interacting with people interested in buying puppies from you. Plus, social media also allows you to create targeted ads so you can reach the right people more efficiently. Just be careful on social media to never appear to be selling puppies as that can get you deplatformed. Instead, just share cute photos and videos with NO sales languor or even a hint.
3. Build A Quality Website
Even though we just told you to create a social media presence, it’s even more important to create a website. Social media platforms are owned and run but other people and they can deplatform you at any time - something that could be disastrous for your business if it happens unexpectedly! Therefore, you should make sure that your website serves as the hub of all of your online marketing efforts while also providing value through helpful content such as breed-specific guides or training tips.
4. Encourage Reviews from Previous Customers for Social Proof
One of the best ways to show potential customers why they should buy their next puppy from you is by showcasing reviews from satisfied customers on social media or on Google My Business. These reviews provide valuable “social proof” which is invaluable when it comes to convincing someone that your business is trustworthy and reliable - two qualities that are essential for any successful dog breeder!
Pricing and Creating Value
Part of marketing is knowing your market and pricing your puppies properly. Click here for an in-depth look at how to price and create value your puppies in any market.
Marketing your dog breeding business doesn't have to be difficult or overwhelming - with these four tips, you'll be well on your way towards success! Remember: create a brand, create a social media presence (but don't forget about building & maintaining a quality website!), encourage reviews from previous customers for social proof, and use targeted ads whenever possible. With these strategies in place, you'll be sure to find success in no time! Good luck!