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Turn Your Breeding Program from Financial Stress to Family Asset

You thought breeding would help support your family. Instead, you're lying awake at night wondering:

  • What if that emergency c-section maxes out our credit cards?
     

  • How will we ever save for the kids' college when every penny goes back into the dogs?
     

  • What about retirement? Will we have to work forever
     

  • What happens if someone sues us and we lose everything?

 

Late at night, reviewing your program's finances, your stomach knots.

 

You know you're running a quality program — but somehow the money never adds up.

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The Truth About Breeding Programs in 2025

73% of home-based breeders have no legal protection for their personal assets

The average breeding program puts $10,000+ on credit cards between litters

Most responsible breeders are actually losing money on every litter (but don't realize it)

Without proper business structure, one lawsuit could cost you your home or savings (or both!)

The Real Cost of "Figuring It Out Later"

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Emergency vet bills that drain your family savings

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Personal assets at risk because you're "just a small breeder"

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Credit card debt that grows faster than your program

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Retirement dreams slipping away while you pour everything into your dogs

There's a Better Way

Imagine instead:

  • Knowing exactly how much to charge for your puppies (and having the confidence to stand firm on your prices)
     

  • Having a separate business account that builds reserves between litters
     

  • Sleeping soundly knowing your home and savings are protected
     

  • Your family proudly telling friends about your successful family business

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Introducing Puponomics™!
Where Responsible Breeding Meets Smart Business

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Created by a breeder specifically for responsible breeders who want to:

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1

Transform their breeding program from a financial drain into a family asset

2

Build real wealth between litters instead of living on credit cards

3

Protect their home and savings with proper business structure

4

Create a true legacy their children can inherit

The Support You've Been Looking For

✓ Live Expert Workshops

Each week, join industry experts for live training on essential topics like legal protection, financial management, insurance, pricing, marketing, and more.

 

Every workshop includes live Q&A so you get answers to your specific questions.

 

From business basics to advanced growth strategies, we cover everything you need to transform your breeding program into a sustainable family business.

✓ Exclusive Tools & Resources

  • AI-powered Puppy Pricing Calculator

  • Spreadsheets that do the math for you (because I know you'd rather calculate puppy weights than profit margins)

  • Done-for-you Contract Templates

  • Expense Tracking System

✓ Direct Expert Access

  • Live Q&A sessions with every live workshop (not available for recorded sessions)

  • Real answers to your specific situation

  • Connect with professionals who understand breeding programs

✓ Attend Live & Get More

Join us live to:

  • Get exclusive access to time-saving tools and templates ($500+ value)

  • Ask your specific questions during live Q&A

  • Network with other successful breeders

 

Can't make it live?

 

All workshops are recorded, but live attendees get special bonuses and direct expert feedback.

How It Works

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  1. Register for any upcoming live workshop
     

  2. Get instant access to our member portal with all previous workshop recordings
     

  3. Join our community of successful breeders
     

  4. Receive new expert workshops every week (workshop list below)

[Can't make it live? Register anyway to get access to the recording and all previous workshops!]

Free Expert Workshops for Responsible Breeders

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Legal Protection Workshop

Shield Your Family's Assets: Essential Legal Protection for Breeders

Before you say 'I'd rather clean kennels than think about LLCs,' hear us out. Stop putting your family's future at risk. Learn exactly when you need an LLC, how to protect your personal assets, and the affordable way to set up proper business protection - without getting a law degree.

With JoAnna Harrell, Legal Specialist​

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Money Management Workshop

What Every Breeder Needs to Know About Money & the IRS

Discover why even successful breeders struggle to show a profit — and how to fix it. Learn practical systems for tracking expenses, managing cash flow, and keeping more of your puppy income — no accounting degree required. Perfect for breeders who hate bookkeeping but love their dogs.

With Gina Magel, Small Business CPA​

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Client Relationship Workshop

Beyond the Sale: Turn One-Time Buyers into Lifetime Advocates

Transform happy puppy buyers into passionate referral sources. Learn proven systems for staying connected, handling challenges, and building a waitlist of eager families - without spending hours on social media.

With Patti Mammalis, Business Relationship Consultant​

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Value & Pricing Workshop

Hidden Costs of Breeding: Why Your Puppies Are Worth More Than You Think

Finally understand your true costs and set prices that reflect your program's value. Stop feeling guilty about your prices (your vet's kids need college too!) and learn how to confidently communicate your worth to potential buyers.

With Ji Khalsa, Midwoofery Founder, long-time breeder, and Certified Financial Educator​​

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Contracts Workshop

Beyond the Handshake: Creating Rock-Solid Breeding Contracts

Protect your program with professionally crafted contracts. Learn what must be included, what to avoid, and how to enforce your terms without alienating good families.

With JoAnna Harrell, Legal Specialist​

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Insurance Strategy Workshop

Don't Let One Incident End Your Program: Smart Insurance Strategies

Learn which insurance types you actually need, what's a waste of money, and how to find coverage that truly protects your program. No insurance-speak, just straight talk about protecting what matters. Includes special focus on home-based breeding programs.

With Gerald Reynolds & Melissa Boone, Licensed Insurance Professionals​​

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Succession Planning Workshop

Who Will Care for Your Dogs? Planning Your Program's Future

Create a clear plan for your program's future. Learn how to protect your dogs if something happens to you and build a legacy that lasts beyond your breeding years.

With JoAnna Harrell, Legal Specialist and ji Khalsa, Certified Financial Educator and Licensed Financial Professional​​

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Retirement Planning Workshop

Beyond 'The Kids Will Take Over': Real Retirement Planning for Breeders

Stop hoping your kids will take over and start building real retirement security.

 

Learn how to create a safety net andretirement income  from your breeding program without compromising your standards.

 

​With Ji Khalsa, Certified Financial Educator and Licensed Financial Professional

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Banking Workshop

From Kitchen Table to Business Bank: Setting Up Your Program for Success

Learn how to separate personal and business finances, build business credit, and stop living litter-to-litter.

 

Includes guidance on choosing the right accounts and building banking relationships.

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Marketing, Content Strategy,  & AI Workshop

Attract Better Puppy Buyers with Less Work: AI Marketing for Breeders

Harness the power of AI to streamline your marketing, attract ideal families, and spend more time with your dogs.

 

Learn practical ways to use AI tools without compromising your personal touch.

With With Alexandra Gebhardt, Digital Marketing Consultant and Brand Builder and Ji Khalsa, Midwoofery Founder, long-time breeder, and Certified Financial Educator​​

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Websites and Getting Found on Google

Beyond Facebook: Building Your Digital Legacy

Stop building your breeding program on rented digital land (aka social media).

 

Learn how to create a professional online presence that YOU control, attract ideal families 24/7 to fill your waitlist, and protect your program's reputation for the long term.

With Alexandra Gebhardt, Digital Marketing Consultant and Brand Builder

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Record-Keeping Workshop

From Chaos to Control: Simple Record Systems for Breeders

Transform your shoe box of receipts into an organized, efficient system.

 

Learn practical, easy-to-maintain methods for tracking expenses, managing documents, and simplifying tax time — even if you hate paperwork.

Meet Your Guide

Hi, I'm Ji Khalsa, and I'm on a mission to help dog breeders turn their passion into real financial success. 

 

(And yes, I know that sounds less exciting than a new litter announcement, but stick with me!)

I know firsthand how hard you work.

While others think we just play with puppies all day, I understand the reality of all-night whelping sessions and the joy of finally getting your whites white again.

As a breeder myself and a financial professional, I understand the ups and downs of running a breeding program.

 

It's not just about raising puppies – it's about building a future for your family.

 

My Story

 

I've seen too many amazing breeders struggle.

 

They pour their heart and soul into their dogs, but end up stressed about money.

 

Watching so many great breeders fight financial battles over the last few years broke my heart.

 

That's why I created a different way forward.

What Makes Me Different

 

I'm not just another business advisor reading from a script.

 

I'm a breeder who gets it.

 

I've spent 25 years helping businesses and professionals solve complex problems.

 

Now, I'm using those skills to help YOU.

 

Through Midwoofery®, I've helped thousands of breeders raise healthier puppies.

Now, I want to help you build the financial security you deserve, because someone has to pay for all that dog food and vet bills.

What I Can Help You With

  • Creating a money plan that actually makes sense

  • Protecting your hard-earned money

  • Finding smart ways to grow your breeding business

  • Planning for your family's future

  • Avoiding costly mistakes that can crush your dreams

 

My Promise to You

I'm not tied to big companies or pushed around by corporate interests.

 

My advice is 100% about what works best for YOU.

 

I'll break down complicated business and money stuff into simple, clear steps that make sense.

Your breeding program is more than a business. It's your passion, your family's legacy.

 

Together, we'll make sure it becomes a source of pride and financial strength.

Ready to turn your breeding dreams into reality?​​

Join me and the team of experts I've brought together for you and put your breeding program on the track to financial success today!

 

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Reserve Your Spot Now!

Live workshop sessions limited to 100 attendees per workshop for maximum interaction. 

As featured in National Geographic, The Wall Street Journal, the Functional Breeding Podcast, and The Breeder Tails.

Official Core Curriculum of the Functional Dog Collaborative.

Amazon #1 bestselling author of three books on responsible dog breeding and ownership.
 

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© Copyright 2019-2025 Midwoofery® LLC | ji@midwoofery.com
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