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How to Sell Puppies on Facebook and Instagram without getting put in Facebook Jail

Selling puppies on Facebook and Instagram can be a great way to reach a large audience of potential buyers with over 2 billion active users. Plus, selling puppies on Facebook is completely free! But Facebook has strict regulations about selling puppies so how do you go about doing it without risking being deplatformed or put in "Facebook jail?" In this blog post, we'll give you some tips on how to sell puppies on Facebook to minimize your risk.


The big tricky part is that Facebook does not allow private individuals to sell animals to other private individuals. Doing that will get your account suspended or permanently removed (deplatformed). What makes it worse is that Facebook is very inconsistent about regulating this, so you’ll see some people getting away with it, at least for a period of time. But keep doing it, and they will eventually get you.


Facebook and Instagram Policies

Facebook and Instagram change their terms and policies frequently, but this has been relatively consistent for years. Always check Facebook and Instagram policies for yourself to ensure you are in compliance.


There are two places you need to look for policies: Marketplace and Community Standards


Marketplace

Marketplace prohibits sale of live animals, period. Don’t try it.


Current policy is here and says


Animal for sale: Selling animals isn't allowed on Marketplace or buy and sell groups. This includes posting about animals for adoption.


Community Standards

Community Standards policy for Facebook posts can be found here and says


Content that attempts to buy, sell or trade live non-endangered animals except when:
Posted by a Page, Group or Instagram profile representing legitimate brick-and-mortar entities, including retail businesses, legitimate websites, brands, or rehoming shelters, or a private individual sharing content on behalf of legitimate brick-and-mortar entities.
Posted in the context of donating or rehoming live non-endangered animals, including rehoming fees for peer-to-peer adoptions, selling an animal for a religious offering, or offering a reward for lost pets.

Instagram policy says

Instagram also prohibits the sale of live animals between private individuals, though brick-and-mortar stores may offer these sales.

So what does this mean to you?


The big catch is in defining “legitimate brick-and-mortar entities, including retail businesses, legitimate websites, brands, or rehoming shelters.”


Facebook and Instagram don’t define what that means. So you need to make yourself look as legitimate as possible in case they challenge your ability to sell puppies within policy guidelines.


Let’s break this down into pieces and I’ll suggest things that have worked for me for many years. The important thing to remember is that Facebook determines what is acceptable, not me, so if they challenge you I can’t help. But here are some best practices to increase your chances of not getting suspended (“Facebook jail”) or deplatformed (thrown off Facebook altogether).


Here are things I’ve found helps Facebook and Instagram see you as “legitimate”

The more of these you have, the "safer" you will be.

  • Having an LLC or other corporate entity (put it in your Facebook page name, like I do with Midwoofery LLC, for example)

  • Having a website. The more professional and larger your site, the more legitimate you look. Facebook can also check how long your website has been published, so do this sooner rather than later. The upside to this is that if you do get deplatformed, you have a platform (your own website) that YOU own and can keep using.

  • Having a Google My Business page. (This is also good for improving the traffic to your own website).

  • Having professional branding (logo, color palette, graphics, etc)

  • Having professional looking photos and videos, at least part of the time.

  • Having professional text on your page.

  • Having a good history of positive Facebook and Google reviews

Next steps

Once you have done everthing you can to “legitimize” your kennel for the Facebook overlords, here are your next steps.


1. Create a dedicated page for your business.

The first step is to create a dedicated page for your dog breeding business on Facebook and Instagram . This will be a central place where people can learn about your business and thepuppies you have for sale. Be sure to include information about your business, as well as photos and videos of your puppies. Attractive photos and videos are key to selling puppies anywhere online.


2. Create a post about your puppies for sale on your business page.

Be sure to include clear photos and videos, as well as information about the puppies (breed, gender, date of birth, etc.). You can also include information about your dog breeding business, such as your mission statement or what sets you apart from other breeders.